PLBY Group, Inc.
Following its transition to a publicly traded entity, PLBY Group, the parent company of Playboy, strategically expanded its portfolio through the acquisition of several adult-themed lifestyle brands. To support this growth, the company required a sophisticated solution to seamlessly integrate its Customer Relationship Management (CRM) systems and marketing platforms, ensuring operational cohesion across its newly diversified businesses.
How We Solve This Project
Navixum delivered a robust enterprise-grade solution, leveraging Salesforce Marketing Cloud to address these needs. The implementation encompassed the configuration of Marketing Cloud with IP warming for four distinct brands, enabling optimized email deliverability and engagement. Additionally, the solution incorporated SMS functionality for targeted communications and seamless integration with Salesforce Commerce Cloud, facilitating real-time notifications and personalized marketing campaigns.