Navixum

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México

33 1513 7770

USA

+1 917 312 0097

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Marketing Cloud

Marketing Cloud

Customer journeys

Customer journeys

Commerce Cloud integration

Commerce Cloud integration

Multi-brand integration

Multi-brand integration

Client

Shoes.com

Proyect

Enterprise-Level Multi-Brand Marketing Automation and Personalization Project

Keyword

CRM, IP warming, SMS functionality, Customer journeys, Multi-brand integration, Marketing Cloud, Commerce Cloud integration

Contact Us

Shoes.com

In 2020, CriticalPoint Capital, a private equity firm with existing ownership of JackRabbit.com, strategically acquired Shoes.com from Walmart Inc. The acquisition aligned with an ambitious vision to consolidate and dominate the online footwear market through a multi-brand roll-up strategy.

How We Solve This Project

Navixum delivered a robust enterprise-grade solution, leveraging Salesforce Marketing Cloud to address these needs. The implementation encompassed the configuration of Marketing Cloud with IP warming for four distinct brands, enabling optimized email deliverability and engagement. Additionally, the solution incorporated SMS functionality for targeted communications and seamless integration with Salesforce Commerce Cloud, facilitating real-time notifications and personalized marketing campaigns.

Salesforce Marketing Cloud

Navixum delivered a robust, scalable enterprise-grade solution to unify the brands’ marketing efforts.

Marketing Cloud Personalization

Deployed across all three brands, empowering hyper-targeted, data-driven customer experiences.

SMS functionality

For targeted communications

Salesforce Commerce Cloud Integration

Facilitated real-time notifications and enabled cross-brand personalized marketing journeys.

This comprehensive solution empowered Shoes.com to unify and scale its marketing operations across a multi-brand portfolio, enhancing customer engagement and supporting long-term growth in the competitive online footwear market.