Navixum

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México

33 1513 7770

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+1 917 312 0097

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  2. Ryman Hospitality Properties, Inc.
Salesforce Marketing Cloud,

Salesforce Marketing Cloud,

Email Automation

Email Automation

Personalized Marketing

Personalized Marketing

Data-Driven Content

Data-Driven Content

Client

Ryman Hospitality Properties, Inc.

Proyect

Enterprise Marketing Cloud Optimization and Personalization for Entertainment Brands

Keyword

Salesforce Marketing Cloud, Email Automation, API Feeds, Audience Segmentation, Data-Driven Content, Personalized Marketing, Entertainment Industry

Contact Us

Ryman Hospitality Properties, Inc.

Navixum was commissioned by Ryman Hospitality Properties, Inc., a premier entertainment and hospitality company, to enhance and optimize their existing enterprise-grade Salesforce Marketing Cloud instance, ensuring it met the evolving demands of their dynamic business.

How We Solve This Project

The engagement focused on streamlining and automating email marketing operations for five of Ryman’s distinguished entertainment brands. Navixum engineered sophisticated automation workflows, leveraging API feeds, third-party data, and Ryman’s proprietary datasets to deliver highly personalized content. These automations dynamically tailored email templates to reflect customers’ preferred genres and geographic locations, significantly enhancing engagement for upcoming shows and events.

Salesforce Marketing Cloud

Optimized Ryman’s enterprise-grade marketing platform to enhance scalability, performance, and personalized engagement.

Automation workflows

Streamlined email operations with intelligent automations tailored for five entertainment brands.

API feeds

Integrated real-time data from external systems to power dynamic and personalized email content.

Third-party data integration

Enhanced customer profiles and segmentation by incorporating external data sources.

Dynamic email personalization

Delivered customized content based on user preferences and location using Marketing Cloud scripting tools.

This strategic solution empowered Ryman Hospitality Properties to automate and personalize marketing across five major brands, strengthening audience relationships and improving campaign performance through data-driven engagement.